Ethique

Sensational solid beauty bars, full of concentrated natural goodness. No fillers, no plastic, no cruelty and no nasties. #giveupthebottle

We started our revolution in 2012 when our founder, Brianne, began making natural beauty bars, in her kitchen, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.

Since then, Ethique (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand (even coveted by the likes of Britney Spears & Ashton Kutcher). We’ve developed over 40 products, export to the USA, Australia, Japan, Hong Kong and Taiwan and ship around the world. We’re conquering the beauty world one bar at a time.

Today we’ve stopped over 500,000 plastic bottles ending up in landfills – and that’s just the start of it...